The Gap Between Vision & Execution
is Bigger Than You Think
Growth gets complicated when strategy, brand, marketing, sales, people, process, and technology have to work together. We bring the experience to see how it all fits, quickly find what's getting in the way, and know what to fix first.
We work with founder-led B2B companies — typically in professional services, real estate services, financial services, healthcare, or specialized business services — that are between $5M and $50M in revenue and hitting a growth ceiling they can't seem to break through.
The business grew through exceptional delivery, relationships, and the founder's reputation. That model worked. But at some point, informal momentum stops compounding. Revenue becomes less predictable. Marketing investments produce activity without results. Sales hires struggle to replicate what the founder did naturally.
What clients say
Heard directly from the people who've been in the room.
Client perspective
They've worked with companies like yours.
I have known Gretchen for several years and have personally worked with her on multiple projects. She has a strong track record helping companies in the $5M–$50M range design and execute the sales and marketing strategies needed to reach their next level of growth. Gretchen brings deep, cross-industry experience — she has scaled service, legal, and tech businesses alike, all while building and managing teams of varying skill levels.
Beyond her proven expertise, Gretchen brings the intangibles that too often get overlooked in this role: she's easy to work with, genuinely likable, and truly invested in her clients' success.
David LaFore — President, PropTechPros
From the team
This is what it actually feels like to work with us.
Gretchen made me a better thinker. She has a rare ability to step back, see the whole picture, and ask the question that gets at what's actually going on. She pushed me to look past the task in front of me and understand how my work connected to the business, and whether there was a better way to solve the problem in the first place. She also championed my work. She knew when to step in with support and when to get out of the way and let me produce something great on my own. She gave me room to own my work while holding me to a high standard, and I grew because of it. Working with Gretchen didn't just make me better at my job. It changed how I think about the work, and that has carried through the rest of my career.
Amanda Tarpening — Delivery Operations Lead
Peer perspective
Trusted by people who've seen a lot of consultants.
I've worked with Gretchen in a number of different capacities over the years, and she's someone I've come to genuinely trust. Both her judgment and her instincts. She has a knack for seeing what others miss, asking the question that gets everyone thinking, and then turning the conversation into something practical. She's smart, curious, creative, and a lot of fun to work with. I've always appreciated that she can challenge the thinking in the room without taking herself too seriously.
Karl Becker — President, Improving Sales Performance
Executive perspective
Strategy that connects to how the business makes money.
Gretchen has a unique ability to connect executive-level direction to practical strategy and execution. Working with her, she challenged us to sharpen our sales story, think more deeply about what mattered to our clients, and connect that story back to the business we were trying to win. She brings strategic thinking that is grounded in how the business actually makes money.
John Hoholik — Managing Director
Let's find out if there's a fit.
We work with a small number of clients at a time — founder-led companies between $5M and $50M that are ready to examine how their revenue system actually works, not just add another piece to it.
Get in touch